David Ashen

president and chief executive officer
dash design

In 2002, David Ashen founded award-winning design firm dash design with the ambition of using his innovative and strategic creative thinking to enhance the success of his clients. David’s market-savvy approach combines business acumen and a keen design eye. He earned a Bachelor of Science in Human Factors Engineering at Tufts University, then a Masters of Architecture at the University of Pennsylvania. After his entrée into luxury retail at Peter Marino, he spent five years—from Director of Retail to Principal—at Desgrippes Gobé, one of the world’s largest independent branding firms. Today, David’s reputation in design enables the firm to work with brand leaders in the hospitality, healthcare and senior living category. The firm has worked with various leading brands including: Northwell Health, Beth Israel, W Hotels, Le Méridien Hotels & Resorts, Moxy Hotels, Intercontinental Hotels & Resorts, Marriott International, and Hilton Worldwide, to name a few.