The worldâ€™s most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the worldâ€™s most dynamic executives with cutting edge business and operational insight. BLLAâ€™s membership benefits allow access to the worldâ€™s leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the worldâ€™s best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive.